Create Marketo smart campaigns with G2 data

G2 has provided several examples that show how you can create Marketo smart campaigns with G2 Buyer Intent data. These examples can either be used directly or as inspiration to build more Marketo smart campaigns for your organization.

Review the Filter and identify G2 Buyer Intent signals section to find more information about some of the G2-specific filters used to build the example smart campaigns.

G2 does not directly support building individual Marketo smart campaigns for customers beyond these included examples.

• Example smart campaign #1: Email campaigns to target specific G2 Buyer Intent activity
• Example smart campaign #2: Notify Marketo account owners about first-time G2 Buyer Intent activity
• Example smart campaign #3: Perform sales qualification based on G2 Buyer Intent activity