Hockeystack

The G2 + Hockaystack integration enables you to measure the influence of G2 Buyer Intent signals on ROI and understand how G2 Intent signals contribute to closed deals and revenue.

Basics of G2 + Hockeystack integrations

About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

Where G2 data appears in Hockeystack

Within Hockeystack, G2 Buyer Intent signals are reported as events in the Timeline for accounts.

Hockeystack’s G2 Template dashboard enables you to understand G2’s impact on conversion rates, revenue, and pipeline growth.

Implementation

To set up the G2 + Hockeystack integration:

1. Go to my.G2, then Integrations > Integration Hub.
2. Select Authenticate Now.
3. Navigate to Integrations > API Tokens & Apps.
4. Create a new API token by entering a Label , selecting Hockeystack from the Integration Partner dropdown, then selecting Create New Token.
5. Notify your Hockeystack account manager that you would like to enable the G2 integration using an API key.

Buyer Intent data is delivered to Hockeystack every 24 hours.