HubSpot: List companies to add to a nurture campaign
  • 17 Jan 2023
  • 1 Minute to read
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HubSpot: List companies to add to a nurture campaign

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This example list identifies ideal companies to enroll in a nurture campaign by combining filters for G2 Buying Stage, G2 Activity Level, and G2 category pageviews.

For more information on G2's Buying Stage and Activity Level scoring components, refer to the Buyer Intent documentation.

Refer to the HubSpot emails with G2 marketing content documentation to target this list with an email featuring G2 marketing content.

To build this list:

  1. In HubSpot, navigate to Contacts > Lists.
  2. Select Create list to enter the Create a list editor.
  3. Select Company-based, enter a List name, then select Active list or Static list.

For more information on the differences between active and static lists, refer to HubSpot’s Differences between saved views, active lists, and static lists documentation.

  1. Select Next to begin adding filters to your new list.
  2. Select Add filter, then search for and select Company properties.
  3. Search for and select G2 Buyer Intent Buying Stage.
  4. Keep the filter logic set to is any of, then use the second dropdown to select Awareness.

filter by awareness stage

  1. Select Add filter, then select Company properties.
  2. Search for and select G2 Buyer Intent Activity Level.
  3. Keep the filter logic set to is any of, then use the second dropdown to select Low.

filter by low activity

  1. Select Add filter, then select Company properties.
  2. Search for and select G2 Buyer Intent Details.
  3. Change is equal to any of to contains any of, then enter category

filter for category pageviews

  1. Select Save list.

Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.