Product Information
- 14 Dec 2023
- 7 Minutes to read
- DarkLight
Product Information
- Updated on 14 Dec 2023
- 7 Minutes to read
- DarkLight
Article Summary
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The Product Information tab is where you can provide branding and basic information about your product. Ensure that this tab is accurate and up-to-date so that your G2 product profile page is professional, consistent, and informative for potential buyers.
You can access a change log for your product profile, by selecting Last updated.
If you submit a request for G2 to update your profile, the update will be tagged with (Updated by G2).
Product logos
The Product Logos section is where you can brand your product with the appropriate logos for both your G2 product profile page and your product’s potential inclusion in a G2 Grid.
Profile logo
The profile logo appears at the top of your G2 product profile page. It serves as a clear brand indicator to a G2 user that they are viewing your product profile.
A profile logo must be in the .jpg, .png, or .gif format, and it must be at least 400 pixels.
To select a profile logo for your G2 product profile page, complete the following steps:
- Go to Product Profile > Product Information in my.G2.
- Under Profile Logo, select Upload logo file.
- Choose the desired image file in your local storage. Only images that are the appropriate format and size should be available to upload.
- The image file should upload and generate a preview. If the preview is not correct, select the trash can icon to delete the image file and attempt the upload process again.
- Select Save at the bottom of the screen.
Once the image file has been uploaded and saved, the profile logo should be added to your G2 product profile page immediately.
Grid logo
The Grid logo is used when your product appears in any G2 Grid layout. G2 Grids show how products compare to each other within the same product category.
A Grid logo must be in the .svg format, and the file size must be smaller than 5 MB.
Rather than use the same corporate logo style for both the Grid logo and profile logo, G2 recommends that a Grid logo avoid using text-based images. The small size of a Grid logo makes it difficult for your brand to stand out effectively for G2 users if it is text heavy.
To select a Grid logo for your G2 product, complete the following steps:
- Go to Product Profile > Product Information in my.G2.
- Under Grid Logo, select Upload logo file.
- Choose the desired image file in your local storage. Only images that are the appropriate format and size should be available to upload.
- The image file should upload and generate a preview. If the preview is not correct, select the trash can icon to delete the image file and attempt the upload process again.
- Select Save at the bottom of the screen.
Once the image file has been uploaded and saved, the Grid logo should be used whenever your product appears in a G2 Grid. To view a Grid, go to a G2 category page that includes your product. For example, the following image shows the G2 Grid for the Buyer Intent Data Tools category.
Profile G2 Badge
The Profile G2 Badge section is where you can choose which G2 Badge you want to display to buyers on your G2 product profile. For more information on G2 Badges, refer to the G2 Badges documentation.
As your product earns new Badges, G2 automatically updates your profile Badge with one from the most recent reporting season.
Selecting your own Badge in this section disables G2's automatic profile Badge update. If you opt to choose your own Badge, you must manually update your profile Badge as your product earns new Badges.
To manually select a Badge for your product profile, use the dropdown filters to choose a Badge from a specific reporting season. After making your selection, select Save to commit the changes to your G2 product profile.
If you do not want a Badge to appear on your G2 profile, select None from the Select Badge dropdown.
Profile banners
The Profile Banners section is where you can choose an image to serve as the profile banner at the top of your G2 product profile page. You can also connect a video to your profile banner if you would like to make your branding more interactive for G2 users.
Static image
The profile banner appears across the top of your G2 product profile page. Along with the profile logo, it serves as a brand indicator to a G2 user that they are viewing your product profile.
A profile banner must be in a .jpg, .png, or .gif format, and the file size must be smaller than 5 MB. The dimensions of the profile banner should be 1260 x 240 pixels.
The profile logo covers the lower-left portion of the profile banner, and G2 badges might also be applied to the upper-right corner of the profile logo. You should choose a banner design that accounts for these restrictions.
To select a profile banner for your G2 product profile page, complete the following steps:
- Go to Product Profile > Product Information in my.G2.
- Under Grid Logo, select Upload banner image.
- Choose the desired image file in your local storage. Only images that are the appropriate format and size should be available to upload.
- The image file should upload and generate a preview. If the preview is not correct, select the trash can icon to delete the image file and attempt the upload process again.
- Select Save at the bottom of the screen.
Once the image file has been uploaded and saved, the profile banner should be added to your G2 product profile page immediately.
Video
In addition to the profile banner image, you can also connect a video to your profile banner. Use this option to provide G2 users with a video overview of your product or more product education.
To do so, enter a video link from one of the following video-hosting services: YouTube, Wistia, Vidyard, or Vimeo. Then, select Save.
Video links from alternative services are not accepted by G2.
Once the video has been connected, your G2 product profile page should update immediately with a large play icon in the middle of the profile banner.
Profile details
The Profile Details section is where you can better inform G2 users about your product.
You should complete the following sections and ensure that they are updated in the future so potential buyers always have accurate information about your product.
| Section | Details |
|---|---|
| What is [product name]? | Provide an overview of your product. This can include information about key features, the value you deliver to customers, and general background information about your product and company. You can enter up to 999 characters in this field. |
| Languages Supported | Enter the languages that are supported in your product. This section should not be used to indicate whether your customer support offers help in certain languages. |
| External Community Link | If you have a community-oriented board where current and potential customers can exchange information, enter the link for it here. If no link is entered, the default option of the G2 discussions page for your product is used instead. Even if you enter a link here, the G2 discussions page option is still available at the top of your product profile page. |
| How do you position yourself against your competitors? | Use this section to differentiate your product from your competitors. You can highlight key features or other unique aspects of your product. |
| Software Type | Select On Premises, Hosted (in the cloud), or both. This tells G2 users how your product can be used. |
UTM Params
Use the UTM Params section to set UTM parameters for your product and company website URLs on G2, enabling you to easily track direct referral traffic from G2 in your third-party analytics software.
In addition to the Campaign, Medium, and Source parameters, G2 also appends a default Content parameter, which includes information about the G2 page that generated the click.
The UTM Content parameter follows the format {page type}-{page name}-{page subtype}. For example, a click generated from the Pricing tab of the SaaS Company X product profile page would have a UTM Content of products-saascompanyx-pricing.
The UTM Content Examples section shows the expected UTM Content value for several G2 pages that include your website URL.
You can also track clicks to your website from the Profile Activity tab in my.G2.
Product Categories
The Product Categories section lists each of the G2 categories that include your product.
To request an update to your categories, select Request Updates to contact G2 Support.
For a complete list of G2 categories, refer to the Browse All Categories page on G2.com.
To access the inclusion criteria for a specific category, navigate to the corresponding category page, then from the What is {category name}? section, select Show More.
G2 Managed Profile Details
G2 automatically adds public information about your product and company to your product profile, such as your social URLs, headquarter location, and website.
If you'd like to change any of this information, you can use the G2 Managed Profile Details section to submit an update request.
