Paid Promotions

The Paid Promotions tab enables you to configure and manage quarterly ad campaigns for your product across G2.

Paid Promotions demo image

Basics of Paid Promotions

Where Paid Promotions appear on G2

Your promotion appears between the second and third organic listings on each G2 page that you purchase during the signup process.

You can run a Paid Promotion on:

Any category page that includes your product.
Any alternatives page for a competitor in a mutual G2 category.

Duration and inventory

By default, Paid Promotions run for three months at a time. During checkout, you can enable promotions to renewal automatically, which guarantees your spot in future periods.

You also have the option to purchase Paid Promotions for an annual interval at a discounted rate.

Select the corresponding checkbox on the Checkout page for an annual purchase with discount

Inventory is limited to three products per page. Your promotion will be shown to ⅓ of the visitors.

After the period begins, you can still purchase Paid Promotions. G2 may offer prorated pricing depending on available inventory.

Ad design

Paid Promotions use a standardized ad design by default. This design is optimized for consistency and performance across G2 pages.

Standard ad design

Purchasing Paid Promotions

To sign up for Paid Promotions, go to my.G2, then navigate to Paid Promotions.

Paid Promotions landing page

1. Choose pages

The Category Placements section lists each of your G2 category pages and the estimated engagement for your promotion.

Table listing available categories with a checkbox next to each category for selection

The Competitors’ Alternatives Placements section lists each of your competitors alongside estimated engagement for your promotion on their G2 Alternatives page.

Table listing available competitor pages with a checkbox next to each competitor for selection

Select the checkbox for each page you want to purchase. The right sidebar updates with your total spend.

(Optional) 2. Choose your destination URL

Use the Determine Paid Promotion URL section to enter a Custom URL for clickthroughs on your promotion.

Custom destination URL

By default, G2 uses the URL listed on your product profile. For more information on configuring UTM parameters for the URL on your G2 profile, refer to the Product Information documentation.

2. Choose payment method and accept terms

Review your total spend in the Cost Summary panel, then select Proceed to Checkout.

The right sidebar contains a list of all category and competitor placements and total spend

From the Checkout page, enter a primary billing contact and choose your payment method.

Form fields for billing contact name and email and radio select for invoice vs. credit card payment

By default, Paid Promotions are purchased via a credit or debit card. Alternatively, you can select Invoice Me to generate an invoice, which must be paid within 15 days. G2 emails your invoice to your specified Primary Billing Contact.

After entering your payment information, acknowledge and Accept G2’s Paid Promotions terms, then select Commit and activate to complete your purchase.

Managing Paid Promotions

After submitting your Paid Promotions order, you can purchase additional placements, change your destination URL, and configure your ad design from the Manage Paid Promotions page.

Each Paid Promotion is listed alongside the renewal price and renewal interval

You can also use the Renewal dropdown for each Paid Promotion to guarantee your ad placement for future periods.

Each Paid Promotion is listed alongside the renewal price and renewal interval

G2 offers the following renewal options:

Let expire: Your Paid Promotion ends after the current interval.
Renew once: Your Paid Promotion renews for the next interval only.
Auto-renew: Your Paid Promotion renews indefinitely.

You can change your renewal options at any time. Renews are processed within two business days prior to the start of the next period.

Analytics

Once your Paid Promotion is live, you can access performance metrics for your Paid Promotions from the Analytics tab.

Organic vs. sponsored placement comparative performance for clicks and impressions