G2 Clicks

  • Atualizado em Apr 1, 2026
  • Publicado em Jan 4, 2024
  • 5 minuto(s) lido(s)
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G2 Clicks is a subscription-free, pay-per-click (PPC) offering that enables you to capture buyer interest across G2 via referral links and sponsored listings.

G2 Clicks demo

To access G2 Clicks, go to my.G2, then select G2 Advertising > Manage.

G2 does not support “pay for placement” — activating G2 Clicks has no impact on your product’s organic ranking on category pages or inclusion in G2 Market Reports.

Basics of G2 Clicks

Organic clicks

G2 Clicks adds referral links to your G2 profile and other eligible pages across G2 based on your selected configuration.

If your product is on an annual G2 Core subscription, you receive all organic clicks at no additional cost. You can still use G2 Clicks to run sponsored ads across G2. For more information, refer to the Sponsored clicks section.

Product profile

G2 Clicks can generate traffic from your product profile as part of your overall campaign distribution.

Depending on your plan and configuration, this section of your product profile may display a lead capture experience or a call-to-action (CTA) that directs buyers to your selected destination URL.

Clicks from your product profile are included in your analytics and appear as a distinct click source.

Category page

G2 adds a configurable CTA to your category page listing.

CTA is in the bottom right corner of the product listing on the category page

Sponsored clicks

G2 Clicks enables you to opt in to sponsored placements based on the topics you select.

A detailed product listing with review data is shown on the category page between the second and third organic listings

During implementation, you can select the topics you want to target for your ads.

If your product is on an annual subscription, you can purchase G2 Paid Promotions, which provides a guaranteed buyout of a portion of the traffic to select pages. G2 Clicks sponsored listings are shown to the remaining available traffic if there is unpurchased Paid Promotions inventory.

Pricing

G2 uses multiple factors to estimate the maximum cost per click (CPC) for your selected topics, including PPC data from SEMRush, competitiveness, seasonality, and available inventory.

To access cost per click details, go to G2 Advertising > Manage.

Regional Prices and Filters

G2 charges different PPC prices per global region. You can access the full list of regional prices and configure geographic regions to match your ICP from the Audience & Targeting panel. Regional filters apply to all organic and sponsored clicks.

View prices and choose regions to match ideal customer profile

Billing

G2 Clicks is billed monthly and your credit card will be charged automatically on the 2nd of the following month. To access your invoices, go to my.G2, then Payments > Invoices.

G2 lists each invoice and basic invoice details. To view an invoice, select View

G2 accepts the following credit card payment processors:

Visa, Mastercard, American Express, Discover, JCB, Diners, UnionPay

Payments are processed by a third party. To ensure PCI DSS compliance, G2 has completed a PCI Self-Assessment Questionnaire (SAQ), which can be provided upon request.

Implementation

Preview of the Manage Plan page for G2 Clicks and configuration

To set up G2 Clicks:

  1. Go to my.G2, then navigate to G2 Advertising > Manage.
  2. Select Create Campaign.
  3. Use the Audience & Targeting panel to configure sponsored ads.

Use the Audience & Targeting panel to configure sponsored ads.

Use the Topics table to select the topics where you want your ads to appear. After selecting topics, you can prioritize specific competitors to increase ad visibility within those topics.

If you select only competitor topics, your sponsored listing will appear wherever those topics are relevant across G2.

  1. In the Budget panel, enter a daily or monthly budget. Higher budgets increase estimated clicks and impressions, up to a limit. Optionally, set a monthly spend notification or turn on the Unlimited budget toggle.
  2. (Optional) From the CTA Settings panel, choose the URL for your CTAs. By default, buyers are redirected to the company website listed on your G2 profile.

You can also set UTM parameters for your destination URL to track clicks in your analytics platform.

  1. In the Payment panel, accept the terms and add a credit card for automatic monthly billing.

  2. Select Activate from the right sidebar.

Use the right sidebar to review your spend, then select Activate to proceed

To track conversions from your campaigns, refer to the Tracking conversions with G2 Clicks section.

Customizing destination URLs

After activation, you can customize destination URLs for each selected topic and competitor.

you can customize destination URLs for G2 clicks

To customize a destination URL:

  1. Go to my.G2, then select G2 Advertising > Manage.
  2. In the G2 Clicks panel, scroll to the CTA Settings and select Edit.
  3. Expand a topic or competitor.
  4. Enter a destination URL, and then select Save.

You can add UTM parameters directly to the URL for tracking.

For subscription customers, you can configure organic listing destination URLs by navigating to Product profile > Product Information > CTA settings.

Reporting

Tracking conversions with G2 Clicks

You can use G2 Clicks conversion tracking to measure post-click activity from your campaigns.

The conversion tracking script enables you to attribute actions on your website, such as form submissions or sign-ups, to your G2 Clicks traffic.

Option 1: Adding the tracking script directly to your website

The simplest way to implement conversion tracking is by adding the script directly to your website.

paste in source code

To set up conversion tracking:

  1. Go to G2 Advertising > Analytics.
  2. Select G2 Clicks.
  3. In the Engagement panel, select the gear icon, then select Set Up Tracking Script.
  4. In the Conversion Tracking Script Set Up window, select Add JavaScript Tag Directly, then select Next.
  5. Select Copy Embed Code.
  6. Paste the script into your website.
  7. Select Next, then follow the on-screen instructions to complete setup.
  8. Select Test Script to verify your installation.

Option 2: Adding the tracking script using Google Tag Manager

If you use Google Tag Manager, you can deploy the conversion tracking script without modifying your website’s source code.

paste in GTM

To set up conversion tracking:

  1. Go to G2 Advertising > Analytics.
  2. Select G2 Clicks.
  3. In the Engagement panel, select the gear icon, then select Set Up Tracking Script.
  4. In the Conversion Tracking Script Set Up window, select Google Tag Manager, then select Next.
  5. Select Copy Embed Code.
  6. Add the script to your Google Tag Manager container.
  7. Select Next, then follow the on-screen instructions to complete setup.
  8. Select Test Script to verify your installation.

View analytics

To track the performance of G2 Clicks, go to my.G2, then G2 Advertising > Analytics.

G2 Clicks demo

The analytics tiles provide high-level information, including the number of clicks from the past 30 days, and your total spend for the current billing cycle.

There are three Analytics tiles

The Engagement, Spend, and Clicks By Source charts show trends in clicks over time.

There are three clicks analytics and history charts that show spend over time and clicks over time

The Recorded Clicks table shows detailed information about each click, including the click source, and information about the buyer (including location, organization, and industry).

Preview of the analytics table

If a user clicks links in different locations or clicks your links multiple times within a 12-hour interval, G2 records these as duplicate clicks and you will not be charged. Clicks from logged-in profile admins are recorded as test clicks and are not charged.

Cancelling your subscription

You may deactivate your G2 Clicks subscription at any time. To stop your campaign, go to G2 Advertising > Manage, then in the billing section select Manage > Deactivate Clicks.

You can deactivate your campaign at any time.

Pausing temporarily stops your campaign for a limited period (typically 30–60 days) and allows you to resume without reconfiguration.

Deactivating fully stops your campaign and ends activity until you create or reactivate a campaign.

After deactivation, your website links will immediately be removed from all G2 pages. Any preexisting unpaid clicks will be billed during the next invoice cycle.