Review Refresh enables you to request updated reviews from your existing reviewer base, helping you maintain a current, trusted presence on G2.
Basics of Review Refresh
A Review Refresh campaign re-engages past reviewers through a simplified form to improve review recency and visibility in G2 filters.
Each product has only one Review Refresh campaign. Once you activate it, the campaign is "Always On": G2 recalculates reviewer eligibility every month and automatically sends refresh emails on that cadence for as long as the campaign stays active.
Eligible reviewers
You can request a refresh for reviews submitted between seven months and four years ago. Updated reviews keep the original content and add new feedback.
Each reviewer can only be contacted once every six months, even if you change the incentive type between sends. Reviewers become eligible again automatically once the cooldown ends. You can't manually re-trigger a send or retarget reviewers sooner.
Reviewers are automatically excluded if they no longer have a G2 account, previously unsubscribed from review requests, were flagged as spam, use a free email domain, or are restricted by privacy regulations. Eligibility checks and the cooldown may reduce the final reviewer list compared to your total number of decayed reviews.
Incentives
Refreshed reviews qualify for incentives, even if the original review was rewarded. If you enable incentives:
- Reviewers can earn an Amazon.com or Global Choice gift card for completing the refresh. Both options give reviewers access to 100+ global gift card brands.
- Gift card amounts are limited to the denominations available for these two options. Custom amounts aren't supported.
- Incentivized campaigns require a minimum budget allocation of $5,000.
What reviewers receive
Reviewers receive an email request with a secure login link. The refresh form asks for an updated rating, details about what has changed or could improve, and any new product categories. Reviewers can also select I no longer use this product to opt out.
Creating a Review Refresh campaign
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Go to my.G2, then select Reviews > Collect Reviews. In the Review Refresh panel, select New Campaign.
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In the Campaign Details panel, enter the Desired Start Date and Campaign Title.
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In the Campaign Budget panel, select whether the campaign will be Incentivized or Non-incentivized, then select the Gift Card Type and Gift Card Amount.
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To add funds to your Current Campaign Balance, enter an amount in the How much more budget do you want to add? field. To add funds to your Available Account Balance, select Purchase More Funds.
For more information on adding funds, refer to the Campaign Dashboard documentation.
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Select Launch Campaign.
If your campaign balance runs out before all eligible reviewers are contacted, remaining reviewers automatically see the non-incentivized version of the refresh request. The campaign keeps running without interruption.
Your campaign goes live as soon as you launch it. You won't receive a confirmation notification.
G2 sends an initial email to eligible reviewers, then follows up with non-responders six months later.
Emails send automatically each month, on the cadence set by your original start date. You can't edit the send date afterward.
The date shown on the dashboard doesn't update if you deactivate and later reactivate the campaign. If you notice a mismatch, contact your G2 representative.
Updated reviews appear on G2.com with an updated timestamp.
Refreshing reviews improves your review recency metric.
When a reviewer updates their existing review, the review decay resets and the review regains scoring weight.
Using your campaign link
While a campaign is active, its campaign link works for existing reviewers who log in with a matching email. Visitors who aren't past reviewers go to the standard review form instead.
If you deactivate the campaign, the link still works. It no longer tracks visits back to the campaign or supports incentives.
The link is tied to your product's single Review Refresh campaign. You can't request a new campaign link.
Editing or deactivating a campaign
To edit a campaign, go to my.G2, then select Reviews > Collect Reviews. In the Review Refresh panel, select See Campaign, then select Edit Campaign.
To deactivate a campaign:
- Go to my.G2, then select Reviews > Collect Reviews. In the Review Refresh panel, select See Campaign.
- In the Review Refresh Campaign panel, switch the toggle to Inactive.
Deactivating cancels all future sends. It doesn't delete or reset the campaign. If you reactivate it, the next send is set for one month after your last send, or for the next applicable date if that date has already passed.
Monitoring campaign performance
After launch, track progress in the Review Refresh Metrics panel:
- Emails Queued shows how many reviewers are lined up for the next scheduled send.
- Sent shows reviewers queued for delivery, not confirmed delivery. G2 applies more filters before emails go out, such as marketable status, previous bounces, and recent email activity. The number of reviewers who receive the email may be lower than the count shown. Bounce and non-delivery data isn't available to customers.
- Submitted Reviews counts completed refresh forms.
- Approved counts submitted reviews that passed G2's moderation.
Because each product has one Review Refresh campaign, the metrics are cumulative across its full history, including past active and inactive periods.
You can review submitted reviews in your dashboard's Review Activity filters. You can't filter them specifically by Review Refresh as the source.
You also can't target specific reviewer segments. The campaign automatically includes all eligible reviewers within the seven-month to four-year window.