Market Intelligence data dictionary
  • 23 Jun 2023
  • 5 Minutes to read
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Market Intelligence data dictionary

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Article Summary

The following data dictionary describes each column for the G2 Market Intelligence Data private listing in Snowflake.

For more information on the G2 + Snowflake integration, refer to the Get started with Snowflake documentation. To learn more about G2 Market Intelligence, refer to the Market Intelligence documentation.

Column nameData typeDescriptionExample value
Review URLvarcharThe direct URL to the review on
Reviewed DatevarcharThe date that the review was submitted for approval, in YYYY-MM-DD format.2021-05-04
User RolevarcharResponse to: "What is your primary role when using this product?"
Answer choices: User, Administrator, Executive Sponsor, Internal Consultant, Consultant, Agency, Industry Analyst, Tech Writer
ProductvarcharThe name of the product reviewed.G2 Marketing Solutions
User Company SegmentvarcharThe reviewer's market segment.
Possible segments: Small Business, Mid Market, Enterprise
Mid Market
User Company IndustryvarcharResponse to: "What is your industry when using this product?"
Answers are selected from a dropdown of industries.
Marketing and Advertising
User RegionvarcharThe reviewer's global region.APAC
User CountryvarcharThe reviewer's country.Australia
NPSfloatResponse to: “How likely is it that you would recommend {reviewed_product} to a friend or colleague?”
Answer choices range from 0 - 10.
Going in Right DirectionvarcharResponse to “Is {reviewed_product} headed in the right direction?”
Answer choices: Yes, No, Don't Know
Ease of SetupfloatResponse to: “Was {reviewed_product} easy to set up and rollout?”
Answer choices range from 1 - 7.
Ease of Doing Business WithfloatResponse to: “Has {reviewed_product} been a good partner in doing business?"
Answer choices range from 1 - 7.
Meets RequirementsfloatResponse to: "Does {reviewed_product} meet all of your requirements?"
Answer choices range from 1 - 7.
Ease of AdminfloatResponse to: “Is {reviewed_product} easy to administer?”
Answer choices range from 1 - 7.
Ease of UsefloatResponse to: “Is {reviewed_product} easy to use?”
Answer choices range from 1 - 7.
Quality of SupportfloatResponse to: “Is the support team able to answer your questions or support cases quickly and effectively?"
Answer choices range from 1 - 7.
Star RatingfloatThe star rating associated with the review, ranging from 0 to 5.4.5
Review TitlevarcharThe title for the review, entered by the reviewer.G2 Has Been Great - Good for Marketers
LovevarcharResponse to: "What do you like best?"
Answers are free-response, with a minimum of 40 characters and no maximum.
When I've provided feedback, G2 has listened to it and accomodated it.
HatevarcharResponse to: "What do you dislike?"
Answers are free-response, with a minimum of 40 characters and no maximum.
There's not really a ton that I dislike. Again, I can't speak to too many of G2's products as I've only dabbled in a couple.
RecommendationsvarcharResponse to: "Recommendations to others considering {reviewed_product}:"
Answers are free-response, with a minimum of 40 characters and no maximum. As of July 2022, this question is only displayed on the review form for service providers.
Start small and add as you choose after learning more about each product - there's a lot there!
BenefitsvarcharResponse to: "What business problems are you solving? What benefits have you realized?"
Answers are free-response, with a minimum of 40 characters and no maximum.
We're able to gather quality leads from G2 that we otherwise wouldn't have had.
PricefloatResponse to: “Price"
Answer choices range from 1 - 7.
Experience With ProductvarcharResponse to: "What is your level of experience with {reviewed_product}?"
Answer choices: Trial/Evaluation Only, Still Implementing, Failed to Go Live, Less than 1 Year, 3-5 Years, >5 Years
3-5 Years
Implementation YearvarcharResponse to: "When did you implement {reviewed_product}?", reported in years.2017
Implementation MethodvarcharResponse to: "How did you implement {reviewed_product}?"
Answer choices: In-House Team, Vendor Services Team, 3rd Party Consultant, Don't know
In-House Team
Implementation ConsultantvarcharResponse to: "Which service provider did you use to implement {reviewed_product}?"
This question is only displayed if the reviewer selected 3rd Party Consultant as the implementation_method.
Service Provider X
Deployed in the Cloud?varcharResponse to: "Did you deploy in the cloud or on-premise?"
Answer choices: Hosted, On-premise
Go Live TimevarcharResponse to: "How long did it take you to go live?"
Answer choices: < 1 day, < 1 month, 1-3 months, 3-6 months, 6-12 months, > 12 months, Never
3-6 months
Implementation CostvarcharResponse to: "What were your one-time costs for setting up {reviewed_product}?"
Answer choices: $0-999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,000, $250,000-499,999, $500,000-999,999, $1,000,000-2,499,999, $2,500,000-$4,999,999, $5,000,000+
Annual CostvarcharResponse to: "What is your annual recurring cost for using {product_name}?"
Answer choices: $0-999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,000, $250,000-499,999, $500,000-999,999, $1,000,000-2,499,999, $2,500,000 - $4,999,999, $5,000,000+
Contract TermvarcharResponse to: "What is the term of your contract?"
Answer choices: No Term, Month-to-month, 1 Year, 2 Years, 3 Years, 4+ Years
1 Year
Contract DiscountvarcharResponse to: "What % discount off list price did you receive?"
Answer choices: 0-10%, 11-20%, 21-30%, 31-40%, 41-50%, 51-60%, 61-70%, 71-80%, 81-90%, 90%+
Users PurchasedvarcharResponse to: "How many people use {reviewed_product} in your organization?"
Answer chocies: 1-4, 5-9, 10-24, 25-49, 50-99, 100-249, 250-499, 500-999, 1,000-2,499, 2,500-4,999, 5,000-9,999, 10,000+
User AdoptionvarcharResponse to: "What % of your users have fully adopted the system?"
Answer choices: 0-10%, 11-20%, 21-30%, 31-40%, 41-50%, 51-60%, 61-70%, 71-80%, 81-90%, 90%+
Estimated ROIvarcharResponse to: "What is your company's estimated ROI on this product (payback period in months)?"
Answer choices: 6 months or less, 7-12 months, 13-24 months, 24-36 months, 37-48 months, 48+ months, Never Got Full Payback
7-12 months
Switched From Another SolutionvarcharResponse to: "Did your company switch to {reviewed_product} from another software?"
Answer choices: Yes, No, Don't Know
Previous Solution UsedvarcharResponse to: "What did you switch from?"
Answer is selected from a dropdown containing all products listed on G2.
SaaS Company X
Reason for SwitchingvarcharResponse to: "Why did you switch? How does {reviewed_product} compare to your previous system?"
Answers are free-response with no minimum or maximum.
"G2 is a more powerful and complete product suited for our business."
Reason for Switching ThemevarcharThe Market Intelligence theme associated with the review.
G2 analyzes review data to find common themes for switching products. For more information, refer to the Market Intelligence documentation.
Reviewed for CategoriesarrayThe G2 categories where the product was used, selected by the reviewer.["Buyer Intent Data Providers", "Technology Review Platforms"]
User Country CodevarcharThe two-letter code for the reviewer's country.US

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