The Market Presence Score is one of the key factors G2 uses to evaluate software products. It reflects a product’s reach, reputation, and visibility in the market.
For more information about scoring, refer to the Research Scoring and Methodologies documentation.
What goes into the score?
The Market Presence score is based on several metrics, including:
- Company size
- Web presence
- Social following
- Employee count
- Number of reviews
- Website traffic
- Geographic presence
- Category-specific product visibility
These inputs help provide a balanced view of a product’s market footprint.
While company size is a factor, large companies don’t automatically have an advantage. The score is designed to reflect presence within a specific category, not just size.