Campaign Dashboard

Review Campaign Dashboard enables you to track review performance, monitor active campaigns, and create new campaigns.

Campaign Dashboard showing total review campaigns, average campaign score, star distribution, etc

You can track both G2-managed and self-managed review campaigns from this page. For more information on G2-managed campaigns, refer to Self-Service Review Campaigns documentation. For more information on self-managed campaigns, contact your G2 representative.

To access the Campaign Dashboard, go to my.G2, then select Reviews > Review Campaign Dashboard.

Basics of Review Campaign Dashboard

Campaign analytics

Use the dashboard to analyze performance, filter campaign data, and manage campaigns from a single view.

To get started, select a time interval and campaign from the filter panel.

Choose a default date range or enter a custom range

Select each of the tabs to learn more about your campaign performance. For example, the Top UTM by Review Count panel in the Total Campaign Reviews tab shows the top five campaigns by review count based on the UTM parameters added to your review form URL.

UTM source, campaign, and medium analytics tools

If no data appears, verify that the selected campaign has activity within the chosen date range.

Creating and managing campaigns

Create a new review campaign directly from the dashboard by selecting Add Campaign.

Select Add Campaign to create a new review campaign in my.G2

For more details about creating a review campaigns, refer to the Self-Service Review Campaigns documentation.

Use the Your Campaigns table to monitor and update campaigns.

Use the Your Campaigns table to monitor and update campaigns

The table includes the following columns:

Column	Description
Campaign title	Name of the campaign
Incentivized	Indicates whether incentives are enabled
Incentive Amount	Reward value per review
Campaign Type	Campaign ownership type
Review Goal	Controls how long a campaign runs and how many reviews it collects. Fixed goals stop after reaching the target number of approved reviews. Unlimited goals continue running until manually stopped, and charges continue based on your selected payment method.
Landing Page	Link to preview the campaign
Status	Current campaign state
Action	Select Edit to update a campaign, or Checkout to complete setup for a draft campaign

Select Edit to update a campaign.

Managing campaign funds

Choose how to pay for incentivized campaigns during campaign creation or maintain a credit balance for future use.

IChoose how to pay for incentivized campaigns during campaign creation, select Invoice Me or Add Credit Card

When creating a campaign, select a payment method:

Invoice me
Add credit card

If you select Invoice me, the campaign cost is billed to your monthly invoice. If you select Add credit card, the charge is processed immediately.

To view your available balances, go to my.G2, then Account > Payments.

purchase credits for future use

You can purchase credits at any time. Credits are a prepaid balance used to fund gift card incentives for review campaigns.

To purchase credits:

Go to my.G2, then Account > Payments.
Select Add credits.
Enter your Full Name, Email address, and Payment method.
Enter an Amount.
Select Purchase Now.

The amount is added to your credit balance and can be used for future campaigns.

G2 accepts the following payment methods:

Visa, Mastercard, American Express, Discover, JCB, Diners, UnionPay

Payments are processed by a third party. G2 does not store payment information. To support PCI DSS compliance, G2 completes a PCI Self-Assessment Questionnaire (SAQ), available upon request.