Request a Review Campaign

G2 Review Campaigns help you collect reviews from your users by leveraging the experience of G2’s campaign specialists. Use G2 Review Campaigns to generate a stream of new reviews in order to inspire trust from buyers, improve your category ranking, and help your product qualify for inclusion in G2’s Market Reports and Best Software Reports.

Basics of G2 Review Campaigns

Each G2 Review Campaign consists of a standardized three-email sequence that features your product logo, describes your chosen incentive, and links to a branded review-collection landing page. Once a user leaves a review, they are unsubscribed from the remaining campaign emails.

Hi [CUSTOMER NAME/"there"]--

The team at [PRODUCT NAME] knows you're one of their top users. When they asked us to help them gather reviews for their profile on G2, they wanted to make sure that you were included. Help them out by writing a review about your experience with [PRODUCT NAME] so far. The best part? We're sending a $[REWARD AMOUNT]* [REWARD TYPE] card to the first [NUMBER] people to submit their review. So get your review in now!

Write a Review

A little bit about G2? We're an independent review site where over 60 million professionals like you are sharing their opinions on the software they use. The gift card is from G2, and your eligibility to receive it is NOT affected by the content of your review.

Giovanni (he/him)
Outreach @ G2

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* [REWARD AMOUNT] or equivalent. Users who cannot receive the offered card will receive an alternative that can be redeemed in their country of residence. Review must be of a product you currently use and must be approved by our QA team to be eligible for the reward. For reviews that meet these criteria, gift cards will be sent via email within 3 business days of review submission. Restrictions apply.

Requesting a new campaign

You can initiate a new campaign via the self-service Request a Review Campaign tab.

Before getting started

Make sure you have a list of user names and emails to include in your campaign. G2 recommends targeting current product users who come from a variety of industries and market segments.

Submitting your campaign request

To submit a campaign request:

1. Go to my.G2, then Review Management > Request a Review Campaign.
2. Choose a Desired Start Date for your campaign.

3. (Optional) If G2 has already created a landing page for a previous campaign, you can use it for your new campaign by selecting it from the Select Available Campaign dropdown. If you don't have an existing landing page available, or want to use a different landing page, leave this field blank, and G2 will create a new one for you.

4. Select Download template to download a CSV containing the correct formatting for your campaign data.

5. Open the downloaded CSV, then add the first names and emails of your customers to the corresponding columns of the template.

6. Verify your information, then select Upload CSV to upload the CSV from step 5.

7. (Optional) Add notes to the Special Requests field to help G2's campaign specialists coordinate your campaign. For example, you can include the country or time zone where most of your users are located* so that campaign emails are sent at the optimal time.
8. Enter your full name and business email into the corresponding Your Contact Info fields. G2 will send questions and updates regarding your campaign to this email address.
9. (Optional) If running an incentivized campaign, use the Gift Card Specifications field to provide details about the gift card you want reviewers to receive.

10. Select Submit to submit your campaign request. If you selected an existing landing page in step 3, you will receive confirmation when your campaign begins. Otherwise, G2’s Customer Review Campaign team will contact you within two business before your campaign start date to verify campaign details and discuss next steps.