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    HubSpot: List companies making direct product comparisons recently
    • 09 May 2022
    • 1 Minute to read
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    HubSpot: List companies making direct product comparisons recently

    • Updated on 09 May 2022
    • 1 Minute to read
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    Article summary

    This example list includes companies that viewed a G2 comparison page for your product in the past 30 days.

    For sales and marketing teams, this Buyer Intent signal helps you target buyers with a campaign highlighting your product’s strengths relative to a specific competitor. For customer success teams, this signal can identify current customers that are considering switching to a competitor’s product.

    Refer to the HubSpot emails with G2 marketing content documentation to target this list with an email featuring G2 marketing content.

    To build this list:

    1. In HubSpot, navigate to Contacts > Lists.
    2. Select Create list to enter the Create a list editor.
    3. Select Company-based, enter a List name, then select Active list or Static list.

    For more information on the differences between active and static lists, refer to HubSpot’s Differences between saved views, active lists, and static lists documentation.

    1. Select Next to begin adding filters to your new list.
    2. Select Add filter, then select Company properties.
    3. Search for and select G2 Buyer Intent Details.
    4. Change is equal to any of to contains any of, then enter compare into the text field.

    HubSpot companies with product comparisons filter 1

    1. Select Add filter, then select Company properties.
    2. Search for and select G2 Buyer Intent Details.
    3. Change is equal to any of to updated in last, then enter 30 into the days field.

    HubSpot companies with product comparisons filter 2

    (Optional) You can further refine your list to only include G2 comparison pages involving a specific competitor's product.

    To filter for the name of a specific competitor:

    1. Select Add filter, then select Company properties.
    2. Search for and select G2 Buyer Intent Details.
    3. Change is equal to any of to contains any of, then enter the name of your competitor's product in the text field. Your entry must exactly match the product name in the Buyer Intent signal.

    HubSpot companies with product comparisons filter 3

    1. Select Save list.

    Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.

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