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    HubSpot: List companies researching your product category recently
    • 09 May 2022
    • 1 Minute to read
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    HubSpot: List companies researching your product category recently

    • Updated on 09 May 2022
    • 1 Minute to read
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    Article Summary

    This example list includes companies that viewed a G2 category page that includes your product in the past 30 days.

    G2 categorizes products based on a number of factors, including use case and functionality. Similar products are grouped together on G2 category pages and your product might exist in multiple product categories.

    This type of Buyer Intent signal can indicate a buyer is performing initial research to determine the products available to them. G2 recommends using these signals to target these buyers with more general knowledge about your product and the product category.

    Refer to the HubSpot emails with G2 marketing content documentation to target this list with an email featuring G2 marketing content.

    To build this list:

    1. In HubSpot, navigate to Contacts > Lists.
    2. Select Create list to enter the Create a list editor.
    3. Select Company-based, enter a List name, then select Active list or Static list.

    For more information on the differences between active and static lists, refer to HubSpot’s Differences between saved views, active lists, and static lists documentation.

    1. Select Next to begin adding filters to your new list.
    2. Select Add filter, then select Company properties.
    3. Search for and select G2 Buyer Intent Details.
    4. Change is equal to any of to contains any of, then enter category into the text field.

    HubSpot companies with category signals filter 1

    1. Select Add filter, then select Company properties.
    2. Search for and select G2 Buyer Intent Details.
    3. Change is equal to any of to updated in last, then enter 30 in the days field.

    HubSpot companies with category signals filter 2

    (Optional) If your product is included in multiple categories, you can further refine your list to only include a certain product category.

    To filter for a specific category:

    1. Select Add filter, then select Company properties.
    2. Search for and select G2 Buyer Intent Details.
    3. Change is equal to any of to contains any of, then enter the name of your product category in the text field. Your entry must exactly match the name in the Buyer Intent signal.

    HubSpot companies with category signals filter 3

    1. Select Save list.

    Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.

    What's Next