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Market Intelligence data dictionary
  • 23 Jun 2023
  • 5 Minutes to read
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Contents

Market Intelligence data dictionary

  • Updated on 23 Jun 2023
  • 5 Minutes to read
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Article summary

The following data dictionary describes each column for the G2 Market Intelligence Data private listing in Snowflake.

For more information on the G2 + Snowflake integration, refer to the Get started with Snowflake documentation. To learn more about G2 Market Intelligence, refer to the Market Intelligence documentation.

Column name Data type Description Example value
Review URL varchar The direct URL to the review on G2.com. https://www.g2.com/products/g2/reviews/g2-review-4671454
Reviewed Date varchar The date that the review was submitted for approval, in YYYY-MM-DD format. 2021-05-04
User Role varchar Response to: "What is your primary role when using this product?"
Answer choices: User, Administrator, Executive Sponsor, Internal Consultant, Consultant, Agency, Industry Analyst, Tech Writer		 Administrator
Product varchar The name of the product reviewed. G2 Marketing Solutions
User Company Segment varchar The reviewer's market segment.
Possible segments: Small Business, Mid Market, Enterprise		 Mid Market
User Company Industry varchar Response to: "What is your industry when using this product?"
Answers are selected from a dropdown of industries.		 Marketing and Advertising
User Region varchar The reviewer's global region. APAC
User Country varchar The reviewer's country. Australia
NPS float Response to: “How likely is it that you would recommend {reviewed_product} to a friend or colleague?”
Answer choices range from 0 - 10.		 6
Going in Right Direction varchar Response to “Is {reviewed_product} headed in the right direction?”
Answer choices: Yes, No, Don't Know		 Yes
Ease of Setup float Response to: “Was {reviewed_product} easy to set up and rollout?”
Answer choices range from 1 - 7.		 6
Ease of Doing Business With float Response to: “Has {reviewed_product} been a good partner in doing business?"
Answer choices range from 1 - 7.		 6
Meets Requirements float Response to: "Does {reviewed_product} meet all of your requirements?"
Answer choices range from 1 - 7.		 6
Ease of Admin float Response to: “Is {reviewed_product} easy to administer?”
Answer choices range from 1 - 7.		 6
Ease of Use float Response to: “Is {reviewed_product} easy to use?”
Answer choices range from 1 - 7.		 6
Quality of Support float Response to: “Is the support team able to answer your questions or support cases quickly and effectively?"
Answer choices range from 1 - 7.		 6
Star Rating float The star rating associated with the review, ranging from 0 to 5. 4.5
Review Title varchar The title for the review, entered by the reviewer. G2 Has Been Great - Good for Marketers
Love varchar Response to: "What do you like best?"
Answers are free-response, with a minimum of 40 characters and no maximum.		 When I've provided feedback, G2 has listened to it and accomodated it.
Hate varchar Response to: "What do you dislike?"
Answers are free-response, with a minimum of 40 characters and no maximum.		 There's not really a ton that I dislike. Again, I can't speak to too many of G2's products as I've only dabbled in a couple.
Recommendations varchar Response to: "Recommendations to others considering {reviewed_product}:"
Answers are free-response, with a minimum of 40 characters and no maximum. As of July 2022, this question is only displayed on the review form for service providers.		 Start small and add as you choose after learning more about each product - there's a lot there!
Benefits varchar Response to: "What business problems are you solving? What benefits have you realized?"
Answers are free-response, with a minimum of 40 characters and no maximum.		 We're able to gather quality leads from G2 that we otherwise wouldn't have had.
Price float Response to: “Price"
Answer choices range from 1 - 7.		 6
Experience With Product varchar Response to: "What is your level of experience with {reviewed_product}?"
Answer choices: Trial/Evaluation Only, Still Implementing, Failed to Go Live, Less than 1 Year, 3-5 Years, >5 Years		 3-5 Years
Implementation Year varchar Response to: "When did you implement {reviewed_product}?", reported in years. 2017
Implementation Method varchar Response to: "How did you implement {reviewed_product}?"
Answer choices: In-House Team, Vendor Services Team, 3rd Party Consultant, Don't know		 In-House Team
Implementation Consultant varchar Response to: "Which service provider did you use to implement {reviewed_product}?"
This question is only displayed if the reviewer selected 3rd Party Consultant as the implementation_method.		 Service Provider X
Deployed in the Cloud? varchar Response to: "Did you deploy in the cloud or on-premise?"
Answer choices: Hosted, On-premise		 Hosted
Go Live Time varchar Response to: "How long did it take you to go live?"
Answer choices: < 1 day, < 1 month, 1-3 months, 3-6 months, 6-12 months, > 12 months, Never		 3-6 months
Implementation Cost varchar Response to: "What were your one-time costs for setting up {reviewed_product}?"
Answer choices: $0-999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,000, $250,000-499,999, $500,000-999,999, $1,000,000-2,499,999, $2,500,000-$4,999,999, $5,000,000+		 $1,000-9,999
Annual Cost varchar Response to: "What is your annual recurring cost for using {product_name}?"
Answer choices: $0-999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,000, $250,000-499,999, $500,000-999,999, $1,000,000-2,499,999, $2,500,000 - $4,999,999, $5,000,000+		 $25,000-49,999
Contract Term varchar Response to: "What is the term of your contract?"
Answer choices: No Term, Month-to-month, 1 Year, 2 Years, 3 Years, 4+ Years		 1 Year
Contract Discount varchar Response to: "What % discount off list price did you receive?"
Answer choices: 0-10%, 11-20%, 21-30%, 31-40%, 41-50%, 51-60%, 61-70%, 71-80%, 81-90%, 90%+		 0-10%
Users Purchased varchar Response to: "How many people use {reviewed_product} in your organization?"
Answer chocies: 1-4, 5-9, 10-24, 25-49, 50-99, 100-249, 250-499, 500-999, 1,000-2,499, 2,500-4,999, 5,000-9,999, 10,000+		 25-49
User Adoption varchar Response to: "What % of your users have fully adopted the system?"
Answer choices: 0-10%, 11-20%, 21-30%, 31-40%, 41-50%, 51-60%, 61-70%, 71-80%, 81-90%, 90%+		 90%+
Estimated ROI varchar Response to: "What is your company's estimated ROI on this product (payback period in months)?"
Answer choices: 6 months or less, 7-12 months, 13-24 months, 24-36 months, 37-48 months, 48+ months, Never Got Full Payback		 7-12 months
Switched From Another Solution varchar Response to: "Did your company switch to {reviewed_product} from another software?"
Answer choices: Yes, No, Don't Know		 Yes
Previous Solution Used varchar Response to: "What did you switch from?"
Answer is selected from a dropdown containing all products listed on G2.		 SaaS Company X
Reason for Switching varchar Response to: "Why did you switch? How does {reviewed_product} compare to your previous system?"
Answers are free-response with no minimum or maximum.		 "G2 is a more powerful and complete product suited for our business."
Reason for Switching Theme varchar The Market Intelligence theme associated with the review.
G2 analyzes review data to find common themes for switching products. For more information, refer to the Market Intelligence documentation.		 performance
Reviewed for Categories array The G2 categories where the product was used, selected by the reviewer. ["Buyer Intent Data Providers", "Technology Review Platforms"]
User Country Code varchar The two-letter code for the reviewer's country. US
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