• 13 Sep 2023
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Article summary

The G2 + Cognism integration enables you to identify and grow relationships with prospects by surfacing leads for organizations with Buyer Intent activity on G2.

View Buyer Intent Signals in G2


This section details every step you need to take to implement the G2 + Cognism integration.

1. Activate the integration

Set the Turn on Integration slider to Active

To activate the integration:

  1. Go to my.G2, then Integrations > Integration Hub.
  2. Select the Cognism tile.
  3. Set the Turn on Integration slider to Active.

Only one prospecting integration can be active in my.G2. Activating the Cognism integration will deactivate other G2 prospecting integrations, such as the G2 + LinkedIn Sales Navigator integration. You may switch back to another prospecting integration at any time.

2. Configure your ideal customer profile

By defining your ideal customer profile (ICP) in the G2 + Cognism integration, you can limit the contacts surfaced for a buyer organization by job title and location.

Demo of configuring your Ideal Customer Profile in G2

To define your ICP:

  1. Go to my.G2, then Integrations > Integration Hub.
  2. Select the Cognism tile.
  3. In the Configure your Ideal Customer Profile panel, select Edit.
  4. In the Title contains… section, enter keywords matching the job titles for your contacts, such as Marketing Manager.

Partial matches are accepted. Each keyword must be entered on a new line.

  1. (Optional) In the Countries section, search for and select countries to include in your search.

Where Cognism data appears in my.G2

Cognism recommended leads can be accessed from the detailed company activity page of an organization in the Buyer Intent tab.

Demo of selecting See Details for a buyer intent signal

To access the Buyer Intent tab, go to my.G2, then Buyer Activity > Buyer Intent > Your Signals.

For more information on using the Buyer Intent tab, refer to the Buyer Intent documentation.

G2 displays up to five recommended leads in the right sidebar when available.

Image showing 3 recommended leads within Buyer Intent Activity

What's Next